Thorsten kleine Holthaus wins “red dot: best of the best”

With his campaign “Molecular food“, fellow student Thorsten kleine Holthaus recently was awarded the “red dot: best of the best” prize in the categorie advertising (find it on the red dot site under communication design).

I’m not a specialist in the field of food photography, though I think that Thorsten’s work is absolutely remarkable and innovative. Food Styling by René Bastian Stein.

Congratulations!

Here his concept:

The concept of Molecular Gastronomy has been the most influential trend in haute cuisine over the last fifteen years. Inspired by findings in modern science this avant-garde cuisine alters texture and appearance of individual products. The purpose of this campaign is to attract attention to the fictional 65°restaurant that utilizes the potential of Molecular Gastronomy to weave amazing new creations indulging the customer’s senses. The campaign follows the idea of Molecular Gastronomy. The innovative cuisine is promoted combining the concept of irritation and an unusual visual language. Both printed advertisements and the Citylight campaign are divided into two phases that are released consecutively.