Ryan Mc Ginley II – Levis and Wrangler campaign similar?

BTW: Ryan Mc Ginely last year shot a campaign for Wrangler that won a prize in Cannes , now competitor Levis launched a campaign with exact the same photographer and a topic and style that is not so far away from what we saw with Wrangler… See an article at Creative Review here.

Dietmar Henneka on the advertising business

Thorsten told me about a video where advertising (mostly cars) photographer Dietmar Henneka talks about his job and the relation to the ADs and his clients.
Though this lecture was already held in 1999, it’s still interesting too see and gives an intense insight into the “disaster of being an advertising photographer” in Germany

Long video, but worth watching every single minute (i love the part where he shows to the client how telelens and wideangles lenses work…)
Of course there is a lot of polemic in his lecture, and for sure he exaggerates, but somebody like him who has been in the business for decades should somehow know, shouldn’t he?

Unfortunately, the video is in german only.
See it here .