http://danielonphotography.wordpress.com/2009/07/06/ryan-mc-ginley-ii-levis-and-wrangler-campaign-similar-daniel-hofer-photography-blog/ Daniel writes on photography and art Thu, 19 Nov 2009 08:43:46 +0000 http://wordpress.com/ hourly 1 http://danielonphotography.wordpress.com/2009/07/06/ryan-mc-ginley-ii-levis-and-wrangler-campaign-similar-daniel-hofer-photography-blog/#comment-64 Robo Sat, 18 Jul 2009 01:58:04 +0000 http://danielonphotography.wordpress.com/?p=398#comment-64 I am saddened that Ryan McGinley has chosen to photograph advertising campaigns for Levis and Wrangler. Many of us thought he would be this generations Nan Golding or Wolfgang Tillmans, photographers who used snapshot-like techniques to open up perceptions and show the complexity of people. By reducing what he does to a pithy sales pitch, and reducing the people in his images to marketer engineered aspirations, Ryan has turned a style that people found freeing into something that serves narrow-minded vanity, which I hope he can outlive and transcend. I am saddened that Ryan McGinley has chosen to photograph advertising campaigns for Levis and Wrangler. Many of us thought he would be this generations Nan Golding or Wolfgang Tillmans, photographers who used snapshot-like techniques to open up perceptions and show the complexity of people. By reducing what he does to a pithy sales pitch, and reducing the people in his images to marketer engineered aspirations, Ryan has turned a style that people found freeing into something that serves narrow-minded vanity, which I hope he can outlive and transcend.

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