BTW: Ryan Mc Ginely last year shot a campaign for Wrangler that won a prize in Cannes , now competitor Levis launched a campaign with exact the same photographer and a topic and style that is not so far away from what we saw with Wrangler… See an article at Creative Review here.
July 18, 2009 at 1:58 am
I am saddened that Ryan McGinley has chosen to photograph advertising campaigns for Levis and Wrangler. Many of us thought he would be this generations Nan Golding or Wolfgang Tillmans, photographers who used snapshot-like techniques to open up perceptions and show the complexity of people. By reducing what he does to a pithy sales pitch, and reducing the people in his images to marketer engineered aspirations, Ryan has turned a style that people found freeing into something that serves narrow-minded vanity, which I hope he can outlive and transcend.